Preface to Marketing Management

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Business & Economics - Management & Leadership
Preface to Marketing Management

Preface to Marketing Management

Name: Preface to Marketing Management
ISBN: 9780073529967

J. Paul Peter, James Donnelly, Jr

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Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Категорії:

Business & Economics - Management & Leadership

Рік:

2010

Видання:

Видавництво:

McGraw-Hill Education

Мова:

english

Сторінки:

258

ISBN 10: