Essentials of Marketing Research

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Business & Economics - Sales & Marketing
Essentials of Marketing Research

Essentials of Marketing Research

Name: Essentials of Marketing Research
ISBN: 9780273694946

Tony Proctor

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Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2005

Видання:

4th

Видавництво:

Financal Times Management

Мова:

english

Сторінки:

616